Our story
From one Personal Trainer in 2005 to a network in three countries: the story of demand that grew too big for one man, and of a philosophy that hasn't changed.
The beginnings
Body Concept Training was born in 2005. At first, Bruno Bériot worked alone as a personal trainer. Requests soon poured in from everywhere: he could turn down those too far away, or build a network of professionals. He chose the second path.
The first to join him was Carine Deby, his wife. Since then, trained and certified personal trainers have joined the concept in Belgium, Luxembourg and France.
The founder
Born in 1969 in Belœil, in Hainaut, Bruno developed an early passion for sport, communication and psychology. Becoming a Personal Trainer was a dream, and so a goal.
When he started in 1990, Personal Training was still unknown in Belgium. Twelve years later, he trained with several instructors to strengthen what he had built.
Luck is a skill you can work on.
Bruno Bériot
What guides us
Deprivation, restriction, constraint: these words aren't part of our vocabulary. They are often a sign of suffering, physical or mental; we firmly believe that quality of life goes hand in hand with peace of mind.
Every body can change with training suited to your needs, without going beyond your limits or putting your health at risk. Our aim: to get you to your goal, by the best path for your health.
Here only for you, and with you.
Today
Personal Training remains the flagship service, alongside nutrition coaching, Pilates, life coaching, group coaching and the offers for companies.
Studios bearing the name have opened, and partnerships have grown with hotels, gyms and spa resorts.
